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In the presentation includes key celebrity moments; product launches, inspirational stories, and behind the scenes moments, to illustrate how sharing a bit of themselves in a post that they can deepen the level of connection and engagement with their Instagram community.

 

To provide a level of scope for these moments, I implemented the use of the Instagram in-product UI frame. This created a visual opportunity to frame these moments as examples of what to share with their followers. 

 

The playbook also provided breakdowns of the UI dashboard components to demystify the platform and examples of the the type of posting that would increase user engagement.

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ILLUSTRATOR | PHOTOSHOP | KEYNOTE