Boulevard Burger is a small restaurant in San Leandro, CA serving free-range, farm-fresh organic meals in a 1950's style setting. The client was using three different logo variations for signage, t-shirts, and menus. My task was to create a cohesive and unified brand identity that could be used across all consumer touchpoints.
I created the monogram and logo with the Diner Obese typeface. It captures the nostalgia of the '50s and aligns with the restaurant's mission to provide great tasting, farm-to-table meals. I made the "All-Natural, Grass-fed, Angus Beef" a prominent feature in the final design to highlight the restaurant's key differentiator from its competitors.