DETAILS
The Instagram VIP Lifecycle Presentation deck is a tool to educate celebrities and influencers on how to cultivate, maintain and grow their brand on the platform.
Sharing glimpses into a celebrity's or influencer's life creates a greater bond between them and those who follow them on the platform. To illustrate this throughout the presentation I added the Instagram UI over several key moments to reinforce how Instagram is there to provide that window to share important life events, collaborations, and general moments with their followers to maintain and grow their base.
It was important in the design process to include examples of celebrities with large presences on the platform in the presentation. Each VIP is a visible figure in their own right so showing how these powerhouses stay connected with their followers was crucial in the design.
DELIVERABALES
Presentation
ROLE
Freelance
Artistic Direction
VIP Lifecycle Presentation
DETAILS
FENTY Beauty was created Rihanna “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. As one of the largest voices in the Twitter Beauty, the marketing department wanted to create a one of kind collaboration between FENTY and Twitter, to create a co-branded personalized product drop for beauty influencers on the Twitter platform.
On the heels of Twitter's brand relaunch it was important to have the presentation reflect each brand but also to make them feel cohesive, as the brands had always been partners. Another crucial part of the presentation was to provide packaging and product designs that could be used as proof of concept. These mockups included personalized Twitter handles, Tweets on co-branded packaging, and hashtag activations.
DELIVERABALES
Presentation
Product Design
ROLE
Sr. Graphic Designer
Twitter X FENTY Collaboration
DETAILS
FENTY Beauty was created Rihanna “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. As one of the largest voices in the Twitter Beauty, the marketing department wanted to create a one of kind collaboration between FENTY and Twitter, to create a co-branded personalized product drop for beauty influencers on the Twitter platform.
On the heels of Twitter's brand relaunch it was important to have the presentation reflect each brand but also to make them feel cohesive, as the brands had always been partners. Another crucial part of the presentation was to provide packaging and product designs that could be used as proof of concept. These mockups included personalized Twitter handles, Tweets on co-branded packaging, and hashtag activations.
DELIVERABALES
Presentation
Product Design
ROLE
Sr. Graphic Designer
WHISK
SAMSUNG Connects Presentation
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