DETAILS
Having seen the power and benefits of providing spaces for conversation between product users data.ai established Community. Community's platform is a very limited template with only a few opportunities for customization and personalization without coding.
From a design perspective, both Community and LEARN offer the best opportunity to provide a more human design direction to the work without being in conflict with messaging. The Community platform, however, only offers a few avenues for branding; primarily the main page masthead banner and iconography. I needed to create an engaging masthead that was a complete departure from previous executions.
After exploring a few other directions, I elected to mirror the site's experience in the final image; individuals from different backgrounds, regions, ages, in disparate parts of the globe, engaged in conversation.
Below are the before and after for the platform.
DELIVERABALES
LMS Design
Iconography
Badges
ROLE
Art Direction
DATA.AI
Brand Refresh





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