Having seen the power and benefits of providing spaces for conversation between product users data.ai established Community. Community's platform is a very limited template with only a few opportunities for customization and personalization without coding.

 

From a design perspective, both Community and LEARN offer the best opportunity to provide a more human design direction to the work without being in conflict with messaging. The Community platform, however, only offers a few avenues for branding; primarily the main page masthead banner and iconography. I needed to create an engaging masthead that was a complete departure from previous executions.

 

After exploring a few other directions, I elected to mirror the site's experience in the final image; individuals from different backgrounds, regions, ages, in disparate parts of the globe, engaged in conversation.

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Below are the before and after for the platform.