KEYNOTE | ILLUSTRATOR
The Instagram VIP Playbook is a tool for the sales team to share with celebrities to showcase the power of Instagram and its ability to engage followers.
In the presentation includes key celebrity moments; product launches, inspirational stories, and behind the scenes moments, to illustrate how sharing a bit of themselves in a post that they can deepen the level of connection and engagement with their Instagram community.
To provide a level of scope for these moments, I implemented the use of a the Instagram in product UI frame. This allowed for an opportunity to show that these life moments are worth capturing and sharing with their followers.
The playbook also provided breakdowns of the UI dashboard components to demystify the platform and examples of the the type of posting that would increase user engagement.
GOOGLE SLIDES | ILLUSTRATOR | PHOTOSHOP
Samsung is a global leader in technology that is transforming TVs, smartphones, PCs, home appliances and a host of other technology categories. Samsung NEXT’s mission is to help transform Samsung through software and services innovation.
The acquisition of the Whisk app is part of Samsung Next's mission to invest in new technologies to further their goal of an intelligently integrated world.
The focus of the focus of the presentation was to narrate the IoT connectivity of the user journey that could show the far reaching relationships of their partners and their connectivity to Samsung products.
TWITTER X FENTY COLLABORATION
GOOGLE SLIDES | KEYNOTE | PHOTOSHOP
Rihanna's beauty brand is second to none in its reach and inclusivity across skin tones and gender, The brand's level of engagement across Twitter inspired our Global Marketing Business group to create a unique collaboration between Twitter and Fenty to provide an exclusive drop for the Twitter platform influencers.
This presentation laid the foundation for the exploration of such a partnership. This was challenging project because it was created right after the implementation of Twitters updated brand. Even though it is a robust and expansive in its expression it had not yet been truly pressured tested in this format.
Some of the key design challenges were pairing of the two brands to feel as if they were cohesive instead of separate entities without muting either brand.
I was responsible for creating the presentations co-branded look and feel as well as taking the initial rudimentary design concepts into the product ready mockups shown.