DATA.ai
The LEARN LMS (Learning Management System) houses a series of courses to help customers unlock the full potential of the products offered by data.ai. The LMS update needed to reflect the updated brand and provide a vital opportunity for demand generation that was lacking in the previous incarnation.
To make the page more appealing I introduced stock photography throughout the site to create a connection between the viewer and the content. Just as important was selecting images that depicted diversity and inclusion. To accommodate the requests made by the Sales team for demand generation opportunities, I added carousels that could be populated with links to the data.ai website featuring new reports, webinars, and product information on both the home page and user dashboard.
data.ai LEARN REDESIGN
ROLE
Art Director
DELIVERABLES
LMS Visual Redesign
Lesson Iconography
Completion Badges
Image Library
DATA.AI CommUNITY
From a design perspective, both Community and LEARN offer the best opportunity to provide a more human design direction to the work without being in conflict with messaging. The Community platform, however, only offers a few avenues for branding; primarily the main page masthead banner and iconography. I needed to create an engaging masthead that was a complete departure from previous executions.
After exploring a few other directions, I elected to mirror the site's experience in the final image; individuals from different backgrounds, regions, ages, in disparate parts of the globe, engaged in conversation.
ROLE
Art Director
DELIVERABLES
LMS Visual Redesign
Community Badge System
Image Library
