SEE ME CAMPAIGN
Art Director
rār (pronounced rare) builds authentic campaigns, utilizing a creative mix of marketing and public relations/social strategies. Their customized solutions help clients to engage global multicultural communities and consumers.
To increase engagement for the agency, I created the evergreen heritage/awareness month campaign called "SEE ME". I designed the campaign and its tagline so that it could be flexible and scalable that could be used to do more than showcase history, but also provide a space to tell new stories by people who are making history now.
Each new month of "SEE ME" is an opportunity to bring awareness to different communities and tell their stories or introduce new voices that are making history now to show this transforming tapestry that is America.
Future iterations of this campaign will be used to showcase influencers, celebrities, and community leaders while creating new opportunities to promote the talented team at rār.
DELIVERABLES
Social Media Campaign
Tagline creation
Campaign template and guidelines
TOOLS/PROGRAMS
Illustrator | InDesign | Wix | PowerPoint
BLACK HISTORY MONTH
WOMEN'S HISTORY MONTH
Morris & Associates, LLC provides leadership and executive coaching for both public and private organizations. The firm was started by Linda Morris-Williams in 2016. Linda has 35 years of leadership and management experience in both the private and public sector.
Linda is dynamic, vibrant, bold, and detailed. Her first logo exploration was a simple letter “M” in side of a box. I wanted to create a brand identity that was a true reflection of her personality and make sure her organization stood out among her competitors.
DELIVERABLES
Identity
Website
Presentation Materials
Marketing Collateral
TOOLS/PROGRAMS
Illustrator | InDesign | Wix | PowerPoint
SUBNIVEAN is a digital literary journal staffed by the students of SUNY Oswego and overseen by the talented and wonderful Soma Mei Sheng Frazier, Tenured Professor at Sunny Oswego, NY.
The challenge for this project was to create a brand that felt hightouch and luxurious instead of the industry standard of plain white pages. By bringing in abstract imagery as texture throughout the site Subnivean is able to stand out in a crowd. It was nominated by the Community of Literary Magazines and Presses in 2021 for Firecracker award.
DELIVERABLES
Identity
Website
Flyers
Social Posts
TOOLS/PROGRAMS
Illustrator | Wix | Figma