STILES HALL
Stiles Hall is a private, non-profit organization founded in 1884. Led by Executive Director Jonathan Nassur, it is dedicated to serving the community by providing Black, Latinx, and Native American high school seniors with mentors, tools, and resources to complete competitive UC college applications, along with other youth- and education-centered programs.
Stiles Hall has always been closely associated with UC Berkeley's brand. Although certain elements of the brand couldn’t be changed, my task was to find a way to make Stiles Hall's identity feel similar to yet distinct from UC Berkeley.
ROLE
Sr. Brand Designer
BRAND GUIDE
Logotype
Stiles Hall was established by UC Berkeley and shares the same logotype as the univesity
CLEAR SPACE
Always take care to maintain adequate clear space when using the Altruist Lockup. This is a guide for optimal space on each side.
LoGOTYPE Don’ts
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Don’t stretch the logotype.
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Don’t use light color on light backgrounds.
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Don’t set the logotype in any alternate colors.
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Don’t outline the logotype.
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Don’t encroach on logotype clear space.
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Don’t apply any shadows or effects.
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Don’t rotate or skew.
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Do not italicize.
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Do not stack the logotype.
COLOR
To maintain the visual ties to UC Berkeley, Stiles Hall derives it's brand colors from their palette. In order to differentiate the two entities the tertiary colors of the UC Berkeley brand are used as Stiles Hall primary color palette.
TYPOGRAPHY
To maintain the visual ties to UC Berkeley, Stiles Hall derives it's brand colors from their palette. In order to differentiate the two entities the tertiary colors of the UC Berkeley brand are used as Stiles Hall primary color palette.
When applying type to a white page please use either Dark Pacific or Blue Black.
When setting type on color backgrounds, take care to only used these approved brand colors.
PHOTOGRAPHY
Stiles Hall where leaders grow. Let's capture those moments in honest, genuine, and beautiful ways.
Images should be vibrant, uncluttered, and focused. Event photography should capture candid genuine moments between students and staff.
TERTIARY
The following colors should be used more sparingly to add diversity and interest.
ENVIRONMENTAL photographY
Stiles Hall is was founded by UC Berkeley so the college campus photography should be used in conjunction with student photos to maintain the relationship and connection of our two entities.
Images should feel inviting. Use definable school landmarks and points of interest and when possible include students.
MARKETING & SOCIAL
The students are the stars of our program. Keep images inviting and fun. Use our brand color palette to stand out.
