The Instagram VIP Lifecycle Presentation deck is a tool to educate celebrities and influencers on how to cultivate, maintain, and grow their brand on the platform. By sharing glimpses into a celebrity's or influencer's life, a greater bond is created between them and those who follow them on the platform. To illustrate this throughout the presentation, I added the Instagram UI over several key moments to reinforce how Instagram provides a window to share important life events, collaborations, and general moments with their followers to maintain and grow their base.
VIP Lifecycle Presentation
FENTY Beauty was created by Rihanna “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. As one of the largest voices in the Twitter beauty space, the marketing department wanted to create a one-of-a-kind collaboration between FENTY and Twitter to launch a co-branded personalized product drop for beauty influencers on the Twitter platform.
On the heels of Twitter's brand relaunch, it was important for the presentation to reflect each brand while also making them feel cohesive, as the brands had always been partners. Another crucial part of the presentation was to provide packaging and product designs that could be used as proof of concept. These mockups included personalized Twitter handles, tweets on co-branded packaging, and hashtag activations
Twitter X FENTY Collaboration
Ruáh
Ruáh Community Outreach is a non-profit 501(c)(3) organization in the East Bay that services economically disenfranchised urban populations. Ruáh began as a faith-based organization but has since refocused its attention on tackling issues that affect the economically disenfranchised residents of Contra Costa County.
They provide group and family counseling services, college scholarships, and adult/parenting classes to change lives in their community. The following presentation was created for pitches and fundraising efforts.
Ruáh Community Outreach
Whisk
As the innovation group within Samsung, Samsung Next builds, grows, and scales great ideas, wherever organizations or entrepreneurs are in their life cycle. The following were created to expand on their previous illustrative style to convey concepts of new applications that would work in conjunction with Samsung products and create experiences.
SAMSUNG Connects Presentation
