DOBEL TEQUILA

SAN FRANCISCO, CA

Distributed by Southern Wine & Sprits

 

To market this tequila, distributed by Southern Wine & Sprits, I created flyers displaying different price points for specific regions of California. I chose images from the Jose Quevero-Souther Wine & Sprits product gallery that would display the expensive nature of this top-shelf item.

 

The flyer visually demonstrates how expensive Dobel generally is – underscoring what a bargain is at the displayed price point. Why not try it?

PROGRAMS: ID, PS

 

OAKLAND

YOUTH POET LAUREATE PROGRAM

OAKLAND, CA

The City of Oakland’s Youth Poet Laureate title competition was created in collaboration with Oakland Public Library, Youth Speaks, Oakland School for the Arts and other partner institutions.

 

This unique anthology showcases the best youth poets in Oakland, CA: finalists and winners of the program’s first three years. I was given the privilege of designing the book: cover art and interior layout.

PROGRAMS: AI, PS, ID

 

COGSWELL COLLEGE

SAN JOSE, CA

Cogswell College is ranked one of the top 20 video game design schools in the nation by the Princeton Review. In 2016, Cogswell rented a billboard to announce this impressive ranking, but the institution’s branding was in flux. They needed a way to drive traffic to their website and programs without focusing on a logo.

To circumvent this problem, I designed the billboard to emphasize the programs offered and the name of the school – generating curiosity with an immediate visual message.

The billboard was displayed on Interstate 101 in San Jose, CA.

PROGRAMS: AI, PS, ID

 

2014 1st Place

OAKLAND DIGITAL ARTS

& LITERACY CENTER

INSPIRE OAKLAND

BILLBOARD CONTEST

OAKLAND, CA

Displayed in Oakland, CA.

PROGRAMS: AI, ID

 

 

2013 4th Place

OAKLAND DIGITAL ARTS

& LITERACY CENTER

INSPIRE OAKLAND

BILLBOARD CONTEST

OAKLAND, CA

PROGRAM: AI, PS

 

 

TOP OF BROADWAY

BENEFIT DISTRICT

SAN FRANCISCO, CA

Top of Broadway Community Benefit District is a nonprofit organization providing cleaning, security and tourist assistance for the North Beach region of San Francisco.

A mixture of Barbary Coast typefaces and ornamental accents led to the final design. The cityscape background on the back of the business card recreates the stunning view from Broadway, overlooking Downtown. I carried these design elements into the organization’s annual report.

PROGRAM: AI, PS, ID