Ruáh Community Outreach is a non-profit 501(c)(3) organization in the East Bay that services economically disenfranchised urban populations.
Ruáh began as a faith-based organization, but over time has re-focused its attention on tackling issues that affect the economically disenfranchised residents of Contra Costa County. They provide group and family counseling services, college scholarships and adult/parenting classes to change lives in their community.
Through my brand audit for non-profits in the area, I wanted to make them stand from other organizations. By using Trajan Pro and Lulo Clean typeface, I was able to create a bold, strong and established wordmark. The flame is a subtle nod to the religious roots of the organization to which their name is derived.
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