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As the father of an LGBTQ+ identified teenager I was always impressed by Twitter's commitment to inclusion. I created the Pronoun Project as a means to greet new employees in an inclusive way.

 

I built on Twitter's #ONETEAM tagline to create the "Many Pronouns" t-shirt design. It features 9 LGBTQ+ recognized self identification pronouns inside of the Twitter logo to visualize that there is space for everyone to be seen as their authentic selves.

Addressing someone by the correct pronouns can be tricky and awkward, so I began brainstorming of other items that could be included in the "Welcome Box" and landed on stickers. I designed the stickers to feature the nine recognized pronouns in a left justified horizontal stack with #ONETEAM underneath the pronouns. The stickers provide a nonverbal means of communication for coworkers to acknowledge each other's preferred pronouns.

DELIVERABLES

T-shirt

Stickers

ROLE

Art Direction

Sr. Graphic Designer

Twitter Pronoun Project

TWITTER

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During Pride Month, Twitter hosted the summit at their SF and NYC headquarters. Lesbians Who Tech & Allies is a community of LGBTQ+ cis women, nonbinary and trans individuals in and around tech (and the people who support them.) 

I really wanted to do something different this time with the signage, so I chose to create an all caps event lockup for all signage and menus. The event signage pushed into the moderate range of the brand's expression. I used three different brand textures and placed them over two different different color palettes: the Twitter brand blue and three colors from the Lesbian Pride flag.

To internally promote Pride I created internal digital signage for our corporate offices and presentation covers. I chose a minimal brand expression for the internal signage, because I wanted the background repeating type treatment to really stand out. The presentation deck design combined the brand applications I used for both the event and the internal signage. For the color palette I used colors schemes taken from the eight recognized LGBTQ+ Pride flags. 

DELIVERABLES

​Digital & Print Signage

Menu

Presentations

ROLE

Sr. Graphic Designer

Art Director

Lesbians Who Tech - Pride Month

TWITTER

DETAILS

Twitter Black Birds is the business resource group for Black Tweeps and allies. The "Take Up Space" campaign was created to amplify Black voices during 2022's Black history month.

The campaign was created to generate awareness for a series of moderated speaking events utilizing the platform. Creative assets included social posts, presentation materials, and internal digital signage in support of this monthlong conversation.​

Twitter's design system, created by Derrit deRouen, is the most robust brand design I've ever had the chance to work with. As powerful as it can be when used in its fullest expression, it can be equally powerful when applied minimally. To mirror the concept of space I removed the backgrounds from each subject. I combined that with a bold type treatment, expanding the current style guide parameters just a smidge. Once those elements were solidified I began to incorporate more brand elements and the colors of the African American heritage flag.

DELIVERABLES

Social Campaign

Digital Signage

Social Posts

Themed Presentation

ROLE

Sr. Graphic Designer

Art Direction

Blackbirds "Take Up Space" Campaign

TWITTER

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