FENTY x twitter
FENTY Beauty was created “so that women everywhere would be included," and is one of the most prominent voices in the beauty space.
Ask
Promote a co-branded personalized product drop for beauty influencers on the Twitter platform with
FENTY.
Solution
To pitch the drop, I created mockups using the iconic beauty brand's products combined with the tweets of influencers. These materials were used in the pitch deck I created for the marketing team. By digging deep into the new brand I was able to create a curated look that let each brand stand out while feeling connected.
service
brand
web
vertical
beauty
team
Derrit deRouen | Head of Design Strategy
Manjula Nadkarni | CD Head of Content & Strategy #Studio
year
2020
Twitter Flight School
DETAILS
Twitter Flight School (TFS) is an online learning platform that offers courses to educate users on how to use the platform for brand promotion, advertising, and social media marketing on Twitter. I was responsible for auditing, pressure testing and redesigning the TFS internal sub-brand in early 2021.
Ask
Update the TFS brand and redesign the landing page to provide space for announcements and a better user experience.
Solution
In partnership with Justin Seeley, Manager, Partner Education & Certification, I updated the Intellum Landing Page navigation and visual assets to move TFS closer to the Twitter brand. To highlight key initiatives, such as new courses, badge pathways, and surveys, we introduced a carousel header.
To announce Twitter Flight School (TFS) relaunch I leaned heavily into the brand tool box. I wanted lots of texture and clear space for messaging. I created a series of simple animated banners using hearts and retweet icons to create visual interest. As always images were curated to be diverse and relatable as we looked to expand our reach. To increase engagement on the platform from Small Business, Angela Sobol, Senior Lead, Publisher Product Messaging created copy and taglines to reach that specific audience and announce the platform update to lapsed members.
service
brand
web
vertical
education
team
Justin Seeley | Manager, Partner Education & Certification
Angela Sobel | Senior Lead, Publisher Product Marketing
Gur Rashal | Project Manager
year
2020
Burgious is responsible for the entire visual identity of Twitter Flight School. During his time working on our project, he consistently brought thoughtful, user-centric solutions to the table and was single-handedly responsible for unifying our design elements across multiple authoring tools, platforms, and marketing materials. I sincerely appreciate Burgious’ passion for his work. He genuinely cares about the story you’re trying to tell through your visuals, and he works tirelessly to nail that narrative to the best of his ability. I’m so proud of the work we did together on our e-learning projects, and I hope to work with Burgious again in the future. Any creative team, agency, or visual design department would be lucky to have such a talent on their team!
Justin Seeley
Manager, Partner Education & Certification
marketing at twitter
Twitter Marketing focused on promoting the platform as a tool for real-time communication, news sharing, and building brand awareness by enabling businesses to connect directly with their audience through tweets, allowing them to engage with customers, launch campaigns, and generate buzz around products or events, all while leveraging Twitter's advertising features to reach a wider target market.
Ask
Update the website and emails to reflect the new brand.
Solution
Digging into the new brand kit supplied by Atelier Irradié, I began creating a system of header templates to showcase the new direction, leaning heavily into halftones, gradients, and textures to create a more dynamic masthead.
For email I applied the same banner treatment to the landing page. It provides a dynamism missing from previous incarnations. Next I increased the typographical hierarchy with our new font "Chirp" and created section banners to keep the visual interest throughout out the email.
service
brand
web
vertical
editorial
team
EJ Sampson | Global Business Marketing Head of Content
Wade Sturdivant | Creative Director + Creative Strategy Lead
Eric Montes | Sr. Art Director & Design Lead
Gur Rashal | Program Manager
year
2024
#ESL Dreamhack
Twitter partnered with ESL and DreamHack to live stream esports tournaments and original content. The partnership included live streams of events from the ESL One, Intel Extreme Masters (IEM), and DreamHack circuits.
Ask
Create unique signage for two ESL x Twitter events.
Create a unique e-sports Twitter themed jersey and t-shirt.
Solution
Taking the video game COD as inspiration I took seating chart maps of each stadium and made them the background of our signage. I then added HUD elements to the poster to reinforce the video game experience.
For the jersey, I used "Larry's" outline to create an abstract design placing Larry directly in the middle. I then created an everyday t-shirt version of the same design.
service
signage
swag
vertical
e-sports
team
Derrit deRouen | Head of Design Strategy
Shiraz Siddiqui | Sr.Global Social Marketing Lead, CM
year
2017
world cup 2022
To engage with the World Cup audience, we were tasked with creating campaigns to highlight the games using Twitter's brand, without incorporating any FIFA World Cup 2022 branding. Guided by Erick Montes, Sr. Art Director and Design Lead, I tried to capture the energy and gritty nature of soccer by combining texture with vibrant kinetic images.
Ask
Create a series of assets that could be used on platform and out-of-home to promote World Cup 2022.
Solution
Twitter is not an affiliate of FIFA and there were no partnerships for this campaign, so all creative needed to remain "adjacent" to World Cup, which means we couldn't say World Cup, FIFA or even soccer.
Within these constraints I found a way forward. I goo our existing tagline "What's Happening" and paired it with dynamic stock soccer photography to create a series of dynamic assets that could be used for posts, internal signage and OOO. I also created of posts and posters with the subject in black and white, so that we could change background colors to match the team that were playing that day.
service
art direction
vertical
sports
team
Eric Montes | Sr. Art Director & Design Lead
Derrit deRouen | Head of Design Strategy
year
2022
