DATA.AI
Art Director
Beth Anne Smith, Sr. Director of Brand & Product Marketing and Content Writer Libby Cohen transformed the voice and tone of data.ai. The new voice centered on being bold, luxurious, hight touch, and enterprise.
In support of this new direction I searched for ways to incorporate more of the feelings evoked by the new messaging and the brands "gem" logo into our design ecosystem. One of the ways this was accomplished was by adding a prism texture into our visual library as a reference to the facets of a diamond or gem.
ROLE
Art Director
Brand Designer
BRAND REFRESH
MAU Vegas - EXHIBITION BOOTH
Working closely with Freesia Algar, data.ai's Director of Events created one of the best attended and received events for data.ai that year.
To bring more of the brand into the booth and messaging, I took data.ai's logo and transformed it into a repeatable gradient pattern, which provided a visual element that also leads the viewers' eyes upward. To incorporate the request for additional messaging opportunities.
