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The Instagram VIP Lifecycle Presentation deck is a tool to educate celebrities and influencers on how to cultivate, maintain and grow their brand on the platform. By sharing glimpses into a celebrity's or influencer's life creates a greater bond between them and those who follow them on the platform. To illustrate this throughout the presentation I added the Instagram UI over several key moments to reinforce how Instagram is there to provide that window to share important life events, collaborations, and general moments with their followers to maintain and grow their base.

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Presentation

ROLE

Freelance

Artistic Direction

INSTAGRAM

VIP Lifecycle Presentation

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FENTY Beauty was created Rihanna “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. As one of the largest voices in the Twitter Beauty, the marketing department wanted to create a one of kind collaboration between FENTY and Twitter, to create a co-branded personalized product drop for beauty influencers on the Twitter platform.

On the heels of Twitter's brand relaunch it was important to have the presentation reflect each brand but also to make them feel cohesive, as the brands had always been partners. Another crucial part of the presentation was to provide packaging and product designs that could be used as proof of concept. These mockups included personalized Twitter handles, Tweets on co-branded packaging, and hashtag activations.

DELIVERABLES

Presentation

Product Design

ROLE

Sr. Graphic Designer

TWITTER

Twitter X FENTY Collaboration

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Ruáh Community Outreach is a non-profit 501(c)(3) organization in the East Bay that services economically disenfranchised urban populations.Ruáh began as a faith-based organization, but over time has re-focused its attention on tackling issues that affect the economically disenfranchised residents of Contra Costa County. They provide group and family counseling services, college scholarships and adult/parenting classes to change lives in their community.​The following presentation was created for pitches and fund raising efforts.

DELIVERABLES

Presentation

ROLE

Freelance

Creative Direction

Art Director

Ruáh

Ruáh Community Outreach

DETAILS

As the innovation group within Samsung, Samsung Next builds, grows, and scales great ideas, wherever organizations or entrepreneurs are in their life cycle.​The following were created to expand on their previous illustrative style to be used to convey concepts of new applications that would work in conjunction with Samsung products and create experiences.

DELIVERABLES

Presentation

ROLE

Sr. Graphic Designer

WHISK

SAMSUNG Connects Presentation