the ruin
THE RUIN is an innovative single player horror puzzle game where you complete challenges to escape an ancient curse.
Inspired by chain letters and cursed internet videos, The Ruin tests your wits—and your bravery—as you navigate a labyrinth of sinister clues to solve puzzles and escape with your life… if you’re lucky.
Ask
Create a website and social media campaign to promote the game launch.
Solution
For inspiration I turned to horror movie posters from the 1980-2000's, with "The Grudge" and "Saw" having the largest influence on the final design.
The logo is a mashup of all those movie poster titles with a bit of chromatic aberration for the late night UHF/VHF horror feel like Outer Limits or The Prisoner. To continue that experience I added a slight greenish tint to each of the images. The simplified color palette reinforced the horror genre esthetic while each bright red CTA and image moves the viewer deeper down the page.
service
brand
web
vertical
gaming (immersive)
colleagues
Abigail Taylor-Sansom
Tay Davant
Cory Cunningham
Molly Rose Heller
Dillon Miller
Jon Clinkenbeard
year
2024
the ruin
social
Ask
Create a series of posts to promote the game on Instagram, Facebook, and LinkedIn.
Solution
How does one feel when faced with an inevitable force hunting you? I landed on scared and trapped and began searching for the right images. After finding my frightened subjects, I used a tight crop to create a more claustrophobic esthetic. Taking my inspiration from the SAW movie posters, I removed the saturation from each image, while increasing the highlights and contrast.
Once my images were ready I assembled them into 1080x3240 billboards and then divided it into thirds, to create the individual posts. The posts occurred 3 times per day on Tuesdays and Thursdays for the 4 weeks. Once assembled on the games home timeline, each billboard would be re-assembled, creating a series of haunting billboards.
service
marketing
vertical
gaming (immersive)
year
2024
