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black history month
ār specializes in creating authentic marketing and public relations strategies, focusing on multicultural communities. For this project, I designed an evergreen social campaign for heritage months, aimed at showcasing local entrepreneurs and community leaders while celebrating cultural history.
Inspired by Frederick Douglass, the most photographed American of the 19th century, I wanted to honor his legacy of controlling his own image to redefine Black identity. Douglass rejected exaggerated depictions of Black people, instead using portraits to assert his humanity and dignity. Drawing on this, I created clean, simple portraits against a black background to focus on the subject’s strength, beauty, and depth.
service
social
vertical
diversity, equity & inclusion
client
Richard-Abraham Rugnao | President
year
2023
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women's history month
Solution
For Women’s History Month, I wanted to expand on the approach from Black History Month by avoiding a patriarchal lens and instead showcasing diverse representations of women. I chose nontraditional activities, varied age ranges, and differing body types, paired with an editorial treatment reminiscent of a magazine cover.
To challenge societal stereotypes, I placed each subject inside a box, symbolizing societal expectations, and had them break out of it—visually representing freedom from labels. The tagline “Don’t Label Me,” inspired by Richard-Abraham Rugnao, the President of rār, reinforced this message of empowerment and individuality.
service
social
vertical
diversity, equity & inclusion
year
2023