See Me
Rār specializes in creating authentic marketing and public relations strategies, focusing on multicultural communities. For this project, I was tasked with creating an evergreen social campaign for heritage months. The goal; to showcase local entrepreneurs and community leaders while celebrating cultural history.
service
social
team
Richard-Abraham Rugnao | President
Black History Month
Inspired by Frederick Douglass, the most photographed American of the 19th century, I wanted to honor his legacy of controlling his own image to redefine Black identity.
Douglass rejected exaggerated depictions of Black people, instead using portraits to assert his humanity and dignity. Drawing on this, I created clean, simple portraits against a black background to focus on the subject’s strength, beauty, and depth.
The color scheme of yellow and black was chosen due to it's adoption during the Black Lives Matter Protests.
Women's History Month
For Women’s History Month, I wanted to expand on the approach from Black History Month by avoiding a patriarchal lens and instead showcasing diverse representations of women. I chose nontraditional activities, varied age ranges, and differing body types, paired with an editorial treatment reminiscent of a magazine cover.
To challenge societal stereotypes, I placed each subject inside a box, symbolizing societal expectations, and had them break out of it—visually representing freedom from labels. The tagline “Don’t Label Me,” inspired by Richard-Abraham Rugnao, the President of rār, reinforced this message of empowerment and individuality.
