MAU Vegas 2023 is a conference. MAU Vegas provides top mobile brands with an unparalleled experience focused on networking opportunities, hospitality amenities, two full days of innovative learning, and the opportunity to build relationships in an environment like no other.
MAU Vegas was to be held after one of the biggest product launches for the company in over a year, so it was important to make sure that our messaging was prominent. We began with email notifications of external events, LinkedIn posts by sales staff stating they would be attending, and an update to all messaging touch points for the booth and marketing collateral.
Previous event space designs were overly preoccupied with adding the brand colors, which resulted in disjointed and complicated design executions. To ensure that design for the booth would be impactful, all initial design exploration was created in black and white. I wanted to have buy in from all stakeholders on the design before color was added, which also led to a better reveal when it was implemented. To bring more of the brand into the booth and messaging, I took data.ai's logo and transformed it into a repeatable gradient pattern, which provided a visual element that also leads the viewers' eyes upward.
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