Neosensory focuses on sending data streams to the brain via the sense of touch. With so much unused real estate on the body, the skin presents huge potential for the delivery of new information. They have built the world’s first technology that enables people to listen with their skin. Through the interpretation of sound as touch, Neosensory has created a conduit to experience the world in an entirely new way.
Neosensory was scheduled to launch their product at CES that year. The ask was for a social campaign, marketing collateral, booth design, and a product landing page design. For the social campaign I picked simple moments that could be even more enhanced by using this device in everyday life, paired with simple product shots.
The booth design direction I was given was very spartan, so it was important to create a graphic that made sense for the product. In previous marketing materials they had used concentric circles to show were sound is received by the device. I took that concept and applied it to a vector sound wave. The places where the solid circles show up are the range at which the device notifies the wearer.
CES Product Launch
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