rār (pronounced "rare") builds authentic campaigns, utilizing a creative mix of marketing and public relations/social strategies. Their customized solutions help clients engage global multicultural communities and consumers.

​

I designed the campaign and created the tagline with Frederick Douglass as my inspiration. He is the most photographed American of the nineteenth century, even though his history is not without controversy. Douglass despised drawings that portrayed Black people with exaggerated features—such as slack-jawed expressions or as giddy slaves. He understood that these images reinforced white supremacy by depicting Black people as simple-minded and subjugated. Each photograph allowed him to control his identity and be seen as a human on equal footing with all men.

​

For Women's History Month, I didn't want images that felt like they were taken through a patriarchal lens. So, I chose nontraditional activities, varied age groups, and differing body types, because we are not a "one size fits all society", I made a point to steer away from overly polished images and instead focused on finding imagery that felt authentic and real.

"SEE ME" CAMPAIGN