morris & associates
Morris & Associates, founded by Linda Morris-Williams, provides executive coaching with a focus on dynamic, vibrant leadership. The challenge was to create a brand that felt bold and personal, avoiding the institutional feel common in executive coaching.
I chose a sans-serif typeface, Arca Majora 3, for its bold presence and paired it with Proxima Nova for its readability. To reflect Linda's vision, I explored the concept of the letter "M" inside a box, incorporating negative space to form the letter "A" and completing the square, giving the design a distinctive, modern feel.
service
brand
web
marketing
walther law & fiduciary
Walther Law & Fiduciary, APC, is founded on legal expertise, a meticulous attention to detail, and a deep belief in the importance of fostering professional relationships for long-term success. The initial design direction for their brand leaned toward a corporate, traditional aesthetic to reflect their professional reputation. However, through two rounds of exploration, it became clear that a more dynamic and approachable identity was a better solution.
The final design features a fluid logo that balances professionalism with approachability, paired with a classic serif font. This combination conveys the firm’s strong legal foundation while embracing a more personal, client-focused approach.
service
brand
hammons supply company
Founded in 1972, Hammons Supply Company brand began with its original logo created from the hand-painted sign on the front of their first warehouse (still there). The logo holds deep sentimental value as well as brand equity, reflecting the company’s long-standing history.
For this project, my goal was to honor the history and authenticity of their original logo while modernizing it to better align with the company’s growth and aspirations. The brand refresh involved refining the logo to enhance its visual impact. I designed a secondary logo, offering more versatility for marketing and merchandising opportunities, ensuring the brand could be effectively utilized across a variety of platforms while maintaining consistency and recognition.
service
brand
logos/marks
Some fun design explorations, some paid a couple not, but all great learning experiences.
service
logo
