Twitter (RIP)
As a member of Twitter's internal design team #Studio, I was tasked with updating, implemeting and maintaining brand standards, as well as collaborating with cross functional teams to create campaigns to promote the platform.
team
Derrit deRouen | Head of Design Strategy
Wade Sturdivant | Creative Director + Creative Strategy Lead
Eric Montes | Sr. Art Director & Design Lead
Manjula Nadkarni | CD Head of Content & Strategy #Studio
EJ Sampson | Global Business Marketing Head of Content
Justin Seeley | Manager, Partner Education & Certification
Angela Sobel | Senior Lead, Publisher Product Marketing
Marquis Bell | Senior Program Director
Gur Rashal | Project Manager
service
web
social
experiential
FENTY x Twitter
FENTY Beauty is a global leader in inclusive beauty, known for redefining industry standards. To support a proposed co-branded product drop targeting beauty influencers, I developed a pitch deck and supporting visuals for the Twitter marketing team.
The concept featured mockups of FENTY products personalized with influencer tweets, combining Twitter’s platform strengths with FENTY’s bold brand identity. The creative direction balanced both brands—highlighting the personality of each while presenting a cohesive, visually compelling partnership.
These assets helped communicate the impact and potential of the collaboration, positioning the drop as a high-value engagement opportunity within the beauty space.
Twitter Flight School
Twitter Flight School (TFS) is Twitter’s internal learning platform designed to educate partners on brand promotion and marketing best practices. In early 2021, I led the visual refresh of the TFS sub-brand and redesigned the platform’s landing page to improve user experience and engagement.
Working closely with Justin Seeley, Manager of Partner Education & Certification, I updated the site navigation and visual elements to align more closely with Twitter’s core brand. We introduced a carousel header to spotlight new courses, badge pathways, and user surveys.
To support the relaunch, I created a series of animated banners using branded icons and textures to create energy and clarity around key messages. Imagery was selected for inclusivity and relatability, supporting the broader goal of expanding TFS’s reach. Messaging for Twitter’s Small Business audience was developed in collaboration with Angela Sobol, helping re-engage lapsed users and drive participation.
Pride Summit 2022
Lesbians Who Tech & Allies is a community supporting LGBTQ+ women, non-binary, and trans individuals in tech. During Pride Month, Twitter hosted the annual summit at their San Francisco and New York City headquarters.
For the event, I designed a range of materials including internal and directional signage, presentation covers, and digital signage, all aimed at increasing awareness and engagement for Pride Month. I used colors from the Lesbian Pride Flag—orange, white, pink, and dark rose—as the primary palette for the event visuals.
To further highlight Pride, I created a series of "Faces of Pride" portraits for the internal signage, each featuring one of the colors from the Pride Flag. I also designed a set of presentation covers that incorporated the flag color palettes of various LGBTQ+ groups to emphasize inclusion and solidarity throughout the event.
Marketing @Twitter
Twitter Marketing focuses on positioning the platform as a dynamic tool for real-time communication and brand engagement. My role was to update the website and email templates to reflect the refreshed brand identity developed by Atelier Irradié.
To bring the new brand to life online, I created a series of header templates that leaned into the updated visual language—using halftones, gradients, and textures to add energy and movement. For the email redesign, I extended this aesthetic to landing pages and banner graphics, creating a cohesive experience.
I also improved typographic hierarchy using Twitter’s new typeface, Chirp, and introduced bold section banners to increase visual impact without sacrificing readability.
#BlackBirds — Take Up Space
Lesbians Who Tech & Allies is a community supporting LGBTQ+ women, non-binary, and trans individuals in tech. During Pride Month, Twitter hosted the annual summit at their San Francisco and New York City headquarters.
For the event, I designed a range of materials including internal and directional signage, presentation covers, and digital signage, all aimed at increasing awareness and engagement for Pride Month. I used colors from the Lesbian Pride Flag—orange, white, pink, and dark rose—as the primary palette for the event visuals.
To further highlight Pride, I created a series of "Faces of Pride" portraits for the internal signage, each featuring one of the colors from the Pride Flag. I also designed a set of presentation covers that incorporated the flag color palettes of various LGBTQ+ groups to emphasize inclusion and solidarity throughout the event.
#ESL Dreamhack
In partnership with ESL and DreamHack, Twitter live-streamed premier esports events including ESL One, Intel Extreme Masters, and DreamHack tournaments. I was tasked with creating branded signage and merchandise for two Twitter-sponsored ESL events, designed to immerse attendees in both the gaming culture and the Twitter brand.
Drawing inspiration from Call of Duty, I integrated seating chart maps from the tournament stadiums into the signage backgrounds, layering in HUD (Heads-Up Display) elements to evoke a real-time gaming interface. This approach connected the physical event space with the digital nature of gameplay.
For event apparel, I created a Twitter-themed esports jersey using a stylized outline of the iconic "Larry" bird, centered within an abstract, tech-inspired design. The jersey was also adapted into a more casual t-shirt version, extending the brand’s presence beyond the event floor.
World Cup 2022
To engage global audiences during the 2022 tournament season, we were tasked with creating a campaign that captured the excitement of the moment—without using any official FIFA World Cup branding. With strict limitations on language and imagery, the creative challenge was to evoke the passion of global football while remaining legally and visually distinct.
Working under the guidance of Sr. Art Director Erick Montes, I leaned into the gritty, high-energy nature of the sport, combining textured elements with vibrant, kinetic imagery. By using dynamic stock photography and isolating players in black and white, I created adaptable visuals that could shift background colors to reflect the teams playing each day.
Anchored by Twitter’s iconic tagline “What’s Happening,” the campaign included a series of assets designed for on-platform use, internal signage, and out-of-home placements. Each execution captured the momentum and cultural energy of global football—without ever naming the game.
