pride summit 2022
Lesbians Who Tech & Allies is a community supporting LGBTQ+ women, non-binary, and trans individuals in tech. During Pride Month, Twitter hosted the annual summit at their San Francisco and New York City headquarters.
For the event, I designed a range of materials including internal and directional signage, presentation covers, and digital signage, all aimed at increasing awareness and engagement for Pride Month. I used colors from the Lesbian Pride Flag—orange, white, pink, and dark rose—as the primary palette for the event visuals.
To further highlight Pride, I created a series of "Faces of Pride" portraits for the internal signage, each featuring one of the colors from the Pride Flag. I also designed a set of presentation covers that incorporated the flag color palettes of various LGBTQ+ groups to emphasize inclusion and solidarity throughout the event.
service
event signage
team
Derrit deRouen | Head of Design Strategy
Eric Montes | Sr. Art Director
Marquis Bell | Senior Program Director
year
2022
Black Lives Matter Tweets
In the wake of George Floyd’s tragic murder and the nationwide protests against police brutality, there was a heightened call to amplify Black voices during a pivotal time of civil unrest. As a response, a series of billboards were created to support those speaking out against the mistreatment of Black Americans and to stand in solidarity with the Black Lives Matter movement.
While I did not lead this project, I was proud to contribute to this meaningful initiative. The billboards were designed to elevate the voices of protestors, giving them a powerful platform in a moment of national reflection and change.
service
ooh
team
Derrit deRouen | Head of Design Strategy
God-is Rivera | Global Director, Culture & Community
Manjula Nadkarni | CD Head of Content & Strategy #Studio
Eric Montes | Sr. Art Director
Marquis Bell | Senior Program Director
year
2020
#BlackBirds Take Up Space
Twitter Black Birds, the company’s business resource group for Black employees and their allies, launched the "Take Up Space" campaign for Black History Month 2022. The goal was to amplify Black voices and experiences through a cohesive visual identity across internal signage, social media, and presentation materials supporting a speaker series during the month.
I developed the campaign branding by creating a custom wordmark using Twitter’s typefaces, Chirp and Larry, with contrasting line weights to reflect strength and nuance. Visuals featured halftone portraits layered with texture for added depth, each poster anchored in one of the three colors of African American heritage: red, black, and green. The result was a bold, unified campaign that celebrated culture, community, and presence.
service
art direction
social
signage
team
Eric Montes | Sr. Art Director
Marquis Bell | Senior Program Director
year
2022
#ONETEAM Many Pronouns
To help increase participation in Twitter’s HR Self-Identification Program and support inclusive onboarding, I developed a low-lift update to the new hire Welcome Box.
The solution included a redesigned t-shirt featuring the nine HR-recognized LGBTQ+ pronouns inside the Twitter bird, along with the message #ONETEAM, Many Pronouns. I also created a set of matching stickers that could be used on laptops or notebooks to help employees share their pronouns or show allyship in a subtle, nonverbal way.
The goal was to make inclusivity more visible through small, everyday items while encouraging participation. The first 100 employees to complete the Self ID process received a t-shirt, with stickers available for all participants.
This approach offered a cost-effective way to align onboarding with Twitter’s broader DEI efforts.
service
collateral
vertical
diversity & inclusion
team
Derrit deRouen | Head of Design Strategy
Eric Montes | Sr. Art Director
Marquis Bell | Senior Program Director
year
2021
world cup 2022
To engage global audiences during the 2022 tournament season, we were tasked with creating a campaign that captured the excitement of the moment—without using any official FIFA World Cup branding. With strict limitations on language and imagery, the creative challenge was to evoke the passion of global football while remaining legally and visually distinct.
Working under the guidance of Sr. Art Director Erick Montes, I leaned into the gritty, high-energy nature of the sport, combining textured elements with vibrant, kinetic imagery. By using dynamic stock photography and isolating players in black and white, I created adaptable visuals that could shift background colors to reflect the teams playing each day.
Anchored by Twitter’s iconic tagline “What’s Happening,” the campaign included a series of assets designed for on-platform use, internal signage, and out-of-home placements. Each execution captured the momentum and cultural energy of global football—without ever naming the game.
service
art direction
social
signage
vertical
sports
team
Eric Montes | Sr. Art Director & Design Lead
Derrit deRouen | Head of Design Strategy
year
2022
Twitter Flight School
Twitter Flight School (TFS) is Twitter’s internal learning platform designed to educate partners on brand promotion and marketing best practices. In early 2021, I led the visual refresh of the TFS sub-brand and redesigned the platform’s landing page to improve user experience and engagement.
Working closely with Justin Seeley, Manager of Partner Education & Certification, I updated the site navigation and visual elements to align more closely with Twitter’s core brand. We introduced a carousel header to spotlight new courses, badge pathways, and user surveys.
To support the relaunch, I created a series of animated banners using branded icons and textures to create energy and clarity around key messages. Imagery was selected for inclusivity and relatability, supporting the broader goal of expanding TFS’s reach. Messaging for Twitter’s Small Business audience was developed in collaboration with Angela Sobol, helping re-engage lapsed users and drive participation.
service
brand update
ux
vertical
education
team
Justin Seeley | Manager, Partner Education & Certification
Angela Sobel | Senior Lead, Publisher Product Marketing
Gur Rashal | Project Manager
year
2021
marketing at twitter
Twitter Marketing focuses on positioning the platform as a dynamic tool for real-time communication and brand engagement. My role was to update the website and email templates to reflect the refreshed brand identity developed by Atelier Irradié.
To bring the new brand to life online, I created a series of header templates that leaned into the updated visual language—using halftones, gradients, and textures to add energy and movement. For the email redesign, I extended this aesthetic to landing pages and banner graphics, creating a cohesive experience.
I also improved typographic hierarchy using Twitter’s new typeface, Chirp, and introduced bold section banners to increase readability and maintain visual interest throughout the communications. These updates helped modernize the brand's presence and better engage its marketing audience.
service
brand update
vertical
editorial
team
EJ Sampson | Global Business Marketing Head of Content
Wade Sturdivant | Creative Director + Creative Strategy Lead
Eric Montes | Sr. Art Director & Design Lead
Gur Rashal | Program Manager
year
2021
FENTY x twitter
FENTY Beauty is a global leader in inclusive beauty, known for redefining industry standards. To support a proposed co-branded product drop targeting beauty influencers, I developed a pitch deck and supporting visuals for the Twitter marketing team.
The concept featured mockups of FENTY products personalized with influencer tweets, combining Twitter’s platform strengths with FENTY’s bold brand identity. The creative direction balanced both brands—highlighting the personality of each while presenting a cohesive, visually compelling partnership.
These assets helped communicate the impact and potential of the collaboration, positioning the drop as a high-value engagement opportunity within the beauty space.
service
promotional materials
vertical
beauty
team
Derrit deRouen | Head of Design Strategy
Manjula Nadkarni | CD Head of Content & Strategy #Studio
year
2020
#ESL Dreamhack
In partnership with ESL and DreamHack, Twitter live-streamed premier esports events including ESL One, Intel Extreme Masters, and DreamHack tournaments. I was tasked with creating branded signage and merchandise for two Twitter-sponsored ESL events, designed to immerse attendees in both the gaming culture and the Twitter brand.
Drawing inspiration from Call of Duty, I integrated seating chart maps from the tournament stadiums into the signage backgrounds, layering in HUD (Heads-Up Display) elements to evoke a real-time gaming interface. This approach connected the physical event space with the digital nature of gameplay.
For event apparel, I created a Twitter-themed esports jersey using a stylized outline of the iconic "Larry" bird, centered within an abstract, tech-inspired design. The jersey was also adapted into a more casual t-shirt version, extending the brand’s presence beyond the event floor.
service
signage
promotional material
vertical
e-sports
team
Derrit deRouen | Head of Design Strategy
Shiraz Siddiqui | Sr.Global Social Marketing Lead, CM
year
2017
