UNSHUT
The Ruin is a single-player horror puzzle game where players must solve increasingly sinister challenges to escape an ancient curse. Inspired by chain letters and cursed internet videos, the game immerses players in a labyrinth of eerie clues and psychological tension, testing both wits and nerve.
Drawing inspiration from horror film posters of the 1980s to early 2000s—particularly The Grudge and Saw—I crafted a visual identity rooted in tension, distortion, and unease. The logo blends aesthetics from iconic horror titles with chromatic aberration effects, evoking the glitchy, analog eeriness of late-night horror programming like The Outer Limits or The Prisoner. To extend that experience across the site, I applied a subtle green tint to imagery and used a simplified, high-contrast color palette. Deep blacks, moody gradients, and vivid red CTAs guide users down the page, reinforcing genre cues while building narrative suspense.
service
brand
web
social
Team
Abigail Taylor-Sansom
Tay Davant
Cory Cunningham
Molly Rose Heller
Dillon Miller
Jon Clinkenbeard
year
2024
Social campaign
To support the release of The Ruin, a psychological horror game, I developed a social media campaign that visually conveyed key themes of fear, pressure, and isolation. Drawing inspiration from horror film posters, I focused on imagery that communicated tension and unease—using tight crops and high-contrast photography to emphasize a sense of confinement.
The campaign featured a desaturated color palette with elevated highlights to achieve a cinematic tone. Each asset was designed in a 1080x3240 vertical format, then divided into three square posts to form a cohesive grid on the game’s social profile. Content was scheduled in consistent bursts—three posts per day, twice weekly—to build momentum and maintain visual continuity across the campaign.
