morris & associates
Morris & Associates, LLC provides leadership and executive coaching for both public and private organizations. The firm was started by Linda Morris-Williams in 2016. Linda has 35 years of leadership and management experience in both the private and public sector.
Ask
Create a brand that stands out in the executive coaching space that does not feel academic and reflects the personality of the owner and her services.
Solution
Linda is dynamic, vibrant, bold, and detail-oriented. I listed these qualities and began my font search. To keep from feeling institutional I chose a sans serif typeface. Arca Majora 3 afforded me the bold stance and line weight to anchor the wordmark. I then paired it with Proxima Nova's thinner line weight and great readability.
Linda was very drawn to the concept of the letter M inside a box, so I explored options that could provide that same feeling. The final design takes advantage of the empty space at the top of the M. To utilize this space I built the letter A into the negative space, completing the square.
service
brand
web
presentations
collateral
vertical
executive coaching
client
Linda Morris Williams | CEO Founder
year
2015 - present
walther law & fiduciary
Walther Law & Fiduciary, APC is founded on its legal expertise, attention to details, and the belief of its founding partner, that fostering and nurturing professional relationships leads to lasting success.
Case Study
Coming soon
service
brand
vertical
legal
client
Mark Walther
year
2018
hammons supply company
Hammons Supply Company was established in 1972. Their original logo was created from a hand-painted sign that still hangs in the company's main warehouse.
My goal was to maintain the history behind their logo while providing a brand refresh that would elevate brand and providing a secondary logo for marketing and merchandising opportunities.
service
brand
vertical
janitorial
client
Mike Hammons
year
2020
neosensory
Neosensory focuses on sending data streams to the brain via the sense of touch. With so much unused real estate on the body, the skin presents huge potential for the delivery of new information. They have built the world’s first technology that enables people to listen with their skin. Through the interpretation of sound as touch, Neosensory has created a conduit to experience the world in an entirely new way.
Ask
Create a social campaign, marketing collateral, booth design, and a product landing page design for the launch at CES.
Solution
Leveraging their new branding I created a graphic that eluded to sound being translated in to vibration, which was the back drop for the booth as well a booth collateral.
It was very important to show "human connection" to illustrate the life changing benefits of this product.
service
brand
web
vertical
consumer goods
client
Julie Taylor | Head of Marketing
year
2020
logos/marks
Some fun design explorations, some paid a few not, but all provided great lessons. More to come.
service
brand
vertical
consumer goods
education
not-for-profit
smb
year
2013 - present
