top of page

morris & associates

Morris & Associates, founded by Linda Morris-Williams, provides executive coaching with a focus on dynamic, vibrant leadership. The challenge was to create a brand that felt bold and personal, avoiding the institutional feel common in executive coaching.

I chose a sans-serif typeface, Arca Majora 3, for its bold presence and paired it with Proxima Nova for its readability. To reflect Linda's vision, I explored the concept of the letter "M" inside a box, incorporating negative space to form the letter "A" and completing the square, giving the design a distinctive, modern feel.

service

visual identity

web

promotional material

vertical

executive coaching

client

Linda Morris Williams | CEO Founder

year

2015 - present

walther law & fiduciary

Walther Law & Fiduciary, APC, is founded on legal expertise, a meticulous attention to detail, and a deep belief in the importance of fostering professional relationships for long-term success. The initial design direction for their brand leaned toward a corporate, traditional aesthetic to reflect their professional reputation. However, through two rounds of exploration, it became clear that a more dynamic and approachable identity was a better solution.

The final design features a fluid logo that balances professionalism with approachability, paired with a classic serif font. This combination conveys the firm’s strong legal foundation while embracing a more personal, client-focused approach.

 

service

visual identity

vertical

legal

client

Mark Walther 

year

2018

hammons supply company

Founded in 1972, Hammons Supply Company brand began with its original logo created from the hand-painted sign on the front of their first warehouse (still there). The logo holds deep sentimental value as well as brand equity, reflecting the company’s long-standing history.

For this project, my goal was to honor the history and authenticity of their original logo while modernizing it to better align with the company’s growth and aspirations. The brand refresh involved refining the logo to enhance its visual impact. I designed a secondary logo, offering more versatility for marketing and merchandising opportunities, ensuring the brand could be effectively utilized across a variety of platforms while maintaining consistency and recognition.

service

visual identity

vertical

retail - service

client

Mike Hammons

year

2020

neosensory

Neosensory is innovating the way we experience sound by using the sense of touch to send data to the brain. Their technology allows people to "listen" through vibrations on the skin, offering a unique way to interpret the world around us.

For their CES launch, I created a range of materials, including a social campaign, marketing collateral, booth design, and a product landing page. Building on their new branding, I designed a graphic that visualized sound being translated into vibration, which became a key element in the booth and supporting materials.

The design aimed to highlight the human connection and the life-changing potential of the technology.

service

promotional materials

tradeshow booth

social

vertical

consumer goods

client

Julie Taylor | Head of Marketing

year

2020

logos/marks

Some fun design explorations, some paid a couple not, but all great learning experiences. 

service

visual identity - logo

vertical

consumer goods

education

not-for-profit

smb

year

2013 - present

bottom of page