morris & associates
Morris & Associates, founded by Linda Morris-Williams, provides executive coaching with a focus on dynamic, vibrant leadership. The challenge was to create a brand that felt bold and personal, avoiding the institutional feel common in executive coaching.
I chose a sans-serif typeface, Arca Majora 3, for its bold presence and paired it with Proxima Nova for its readability. To reflect Linda's vision, I explored the concept of the letter "M" inside a box, incorporating negative space to form the letter "A" and completing the square, giving the design a distinctive, modern feel.
service
visual identity
web
promotional material
vertical
executive coaching
client
Linda Morris Williams | CEO Founder
year
2015 - present
walther law & fiduciary
Walther Law & Fiduciary, APC, is founded on legal expertise, a meticulous attention to detail, and a deep belief in the importance of fostering professional relationships for long-term success. The initial design direction for their brand leaned toward a corporate, traditional aesthetic to reflect their professional reputation. However, through two rounds of exploration, it became clear that a more dynamic and approachable identity was a better solution.
The final design features a fluid logo that balances professionalism with approachability, paired with a classic serif font. This combination conveys the firm’s strong legal foundation while embracing a more personal, client-focused approach.
service
visual identity
vertical
legal
client
Mark Walther
year
2018
hammons supply company
Founded in 1972, Hammons Supply Company brand began with its original logo created from the hand-painted sign on the front of their first warehouse (still there). The logo holds deep sentimental value as well as brand equity, reflecting the company’s long-standing history.
For this project, my goal was to honor the history and authenticity of their original logo while modernizing it to better align with the company’s growth and aspirations. The brand refresh involved refining the logo to enhance its visual impact. I designed a secondary logo, offering more versatility for marketing and merchandising opportunities, ensuring the brand could be effectively utilized across a variety of platforms while maintaining consistency and recognition.
service
visual identity
vertical
retail - service
client
Mike Hammons
year
2020
neosensory
Neosensory is innovating the way we experience sound by using the sense of touch to send data to the brain. Their technology allows people to "listen" through vibrations on the skin, offering a unique way to interpret the world around us.
For their CES launch, I created a range of materials, including a social campaign, marketing collateral, booth design, and a product landing page. Building on their new branding, I designed a graphic that visualized sound being translated into vibration, which became a key element in the booth and supporting materials.
The design aimed to highlight the human connection and the life-changing potential of the technology.
service
promotional materials
tradeshow booth
social
vertical
consumer goods
client
Julie Taylor | Head of Marketing
year
2020
logos/marks
Some fun design explorations, some paid a couple not, but all great learning experiences.
service
visual identity - logo
vertical
consumer goods
education
not-for-profit
smb
year
2013 - present